By Karen McGrane
Paperback: a hundred sixty five pages
You don't get to make a decision which platform or machine your clients use to entry your content material: they do.
Mobile isn't simply smartphones, and it doesn't inevitably suggest you're at the stream. It's a proliferation of units, systems, and screensizes - from the tiniest "dumb" telephones to the laptop internet. how are you going to ensure that your content material will paintings in all places, the entire time?
Karen McGrane will educate you every thing you must get your content material onto cellular units (and more). You'll first assemble info that will help you make the case for a cellular process, then post flexibly to a number of channels. alongside the best way, you'll get helpful suggestion on adapting your workflow to an international of rising units, structures, reveal sizes, and resolutions. And all within the much less time than it takes you to fly from long island to Chicago.
Your content material, Now Mobile
content material ahead of Platform
technique and Planning
Writing and Editing
humans and procedure
Read Online or Download Content Strategy for Mobile PDF
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Additional resources for Content Strategy for Mobile
There is very little overlap between the two, and the symbolism of the car and how it is framed and articulated is given no significance in the sciences. In sociology there has been questioning of the neutrality of the car (Urry 2000) and some theorisation of the relationship between drivers and cars (Michael 1998). This relationship has seen the car considered as an extension of the human body (McLuhan 1964) or a more or less private space that is inhabited, but also as an intertwining of human and non-human, a ‘hybridisation’ (Urry 2000, Michael 2001, Hagman 2006).
1 Ford Falcon is a popular model in Australia and this XR6 with sports pack is attractive to young men The conduct of cars The relationship between cars and drivers has been theorised in a variety of ways as we saw in the previous chapter. Although in legal terms drivers have been held accountable, in the early days this was not necessarily so (Jain 2004) and drivers themselves have variously placed the blame with cars and roads. Cars are sometimes ‘blamed’ for the failings of drivers such as when speed is attributed to the car ‘just wanting to go’ and when cars just ‘run off the road’ because of their power.
Road rage, he argues, is a result of a dynamic where ‘loss of social control’ results from greater technological control or hyperhybridisation in which the human is obscured within technology (Michael 1998, 133). In this hybrid of car and person, there is a move to ‘the machinic conditions of skilful technological conduct’, determined more in this situation by the car. The human, beyond social control is ‘overcome’ by the car. For Michael the ‘machinic conditions’ determine the person. The promises and expectations of the car lead to a hyperhybridisation in social and interpersonal relations to the car.