By Nova Corcoran
Communique talents are necessary to potent healthiness advertising and public future health perform. This textbook bridges the distance among future health verbal exchange thought and healthiness advertising and public well-being perform. It presents scholars and practitioners with the data and talents they should layout, plan, enforce and assessment programmes and campaigns.
Now in its moment version, themes lined within the booklet include:
- Mass media
- diversified audiences
- Media analysis
- crusade monitoring
Case experiences and interactive actions in every one bankruptcy motivate severe pondering and inventive crusade layout practice.
will probably be a helpful source for college kids, academics and practitioners operating throughout overall healthiness promoting, public healthiness, conversation, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public overall healthiness and healthiness merchandising on the collage of Glamorgan.
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Extra info for Communicating health : strategies for health promotion
2005), especially if they promote individualism and remove emphasis on family or group behaviours (Airhihenbuwa and Obregon 2000). Careful examination of these aspects needs consideration before a model is chosen for use. TRANSTHEORETICAL MODEL (TTM) (OR STAGES OF CHANGE MODEL) The transtheoretical model (TTM), more frequently referred to as the ‘stages of change’ model, is a cyclic model developed by Prochaska and Diclemente (1983). qxd 18 3/28/2007 4:35 PM Page 18 COMMUNICATING HEALTH The model suggests that people change their behaviour at certain stages in life, rather than making one major change.
Attending: Paying attention to the five-a-day message. Liking: Liking and being interested in the message. e. need to eat five different types of fruit and vegetables every day). Generating: Related cognitions (thinking what would need to be done to eat five a day. Acquiring: Gaining skills to act on the message, for example cooking, shopping, changes to diet. Agreeing: Agreeing to eat five a day. Storing: Storing the five a day. e. in the supermarket, when cooking). Decision: Deciding to eat five fruit and vegetables every day.
1997) found that mother’s literacy levels and socio-economic status were important factors for the comprehension of messages about vitamin-A in Bangladesh, with lower literacy levels having less comprehension of messages. Preference of information source has also been found to be influenced by education levels. O’Malley et al. (1999) found that increasing education levels were associated with more reliance on television as a source of health information. They also found that lower education was associated with reports of not being able to get any health information.