By Marcia Yudkin
Flip phrases into cash with Juicy, Flavorful reproduction
Get a scrumptious go back on funding out of your advertising items when you observe the ideas during this centred consultant to writing beautiful bullet points.
Most world-class copywriters have mastered the artwork of directory impossible to resist little tempters that arouse interest and wish. yet hardly ever has that artwork been analyzed into precious guidance and suggestions.
Bullets With chew, by way of copywriting gourmand Marcia Yudkin, is helping you craft appetizing bullets for any form of revenues piece - brochures, print advertisements, net reproduction, junk mail, catalogs, etc.
Learn how to:
* flip uncooked principles into delectable, bite-sized morsels
* Inject shiny character into real data
* upload intrigue, punch and oomph
* Create aching suspense and desire
* Dramatize something straightforward
* Make interpreting an task to appreciate
* Use seventy six compositional suggestions that make readers hungry to buy
* decide on 14 materials that produce a high-class or low-class, formal or casual flavor
* keep away from toxic content material pitfalls
* comprehend potent formatting options
* Edit for a constant and acceptable tone
* set off pleasure, involvement and orders
Along with each approach are one, or 3 delicious examples.
Reading this publication is like traveling a dim sum institution the place an increasing number of luscious having a look treats maintain wheeling by means of. You'll gorge your self and emerge a much more able author.
Read Online or Download Bullets With Bite PDF
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Extra resources for Bullets With Bite
He has authored numerous articles and case studies on e-business and strategy. Albrecht Enders holds a PhD in strategic management from the Leipzig Graduate School of Management in Germany and a BA in Economics from Dartmouth College in the United States. xxxiv ACKNOWLEDGEMENTS Acknowledgements. xxxv Acknowledgements xxxvi Pa r t 1 PA R T OV E R V I E W This introductory part sets up the overall context for the book. It contains the following elements: ■ A definition of the key terminology used throughout the book ■ An overview of the evolution of e-business over time ■ A discussion of how concepts and cases contribute to building e-business competence INTRODUCTION The goal of this introductory part is to provide a guide and a context for the content of the book.
S. George and A. Mukund from the Center for Management Research in Hyderabad (India), and Patricia Reese and Yasushi Shiina from INSEAD. Erkki Liikanen (European Union Commissioner in charge of Enterprises and the Information Society) and Bolko von Oetinger (Senior Vice President and Director of the Strategy Institute of The Boston Consulting Group) for taking the time out of their busy schedules to write forewords for the book. The colleagues and staff at the Ecole nationale des ponts et chaussées School of International Management (ENPC MBA), in particular Danielle Colletti who helped with the editing of some of the chapters of this book.
During the irruption stage, innovative products and services based on the new technology appear and start to slowly penetrate the economy, which is still dominated by the previous technology. Frenzy (2). The frenzy stage, also called the ‘gilded age’, is characterized by a sense of exploration and exuberance as entrepreneurs, engineers and investors alike try to find the best opportunities created by the technological big bang irruption. 3 Technological revolutions move through different stages as their diffusion increases DEPLOYMENT PERIOD Degree of diffusion of the technological revolution INSTALLATION PERIOD Previous great surge 5 Maturity 4 Synergy (‘golden age’) 3 Crash 2 Frenzy (‘gilded age’) Next great surge Eruption 1 Time Big bang Next big bang Source: Adapted from C.