By Christina Zarcadoolas
Advancing overall healthiness Literacy addresses the predicament in healthiness literacy within the
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Additional info for Advancing Health Literacy: A Framework for Understanding and Action
In 1907, the NTA launched the Christmas Seal Campaign to raise funds for an educational approach to combating tuberculosis. 2). The sale of the annual seal helped to educate the public about tuberculosis by creating institutional value, being widely distributed, and increasing commitment among purchasers (Jacobs, 1940; Chadwick & Pope, 1946; Starr, 1982). 2. National Tuberculosis Society Christmas Seal Campaign, 1907. Education campaigns targeted labor, management, and ethnic groups where tuberculosis prevailed.
Direct-to-consumer marketing by the pharmaceutical industry as well as online purchase of medications has created a climate in which the consumer is more and more able to ask for and receive commercially marketed products (David & Greer, 2001; Kaphingst, Rudd, DeJong, & Daltroy, 2004a). Complexity of Health Information and Materials Health education and promotion are critical for reaching and empowering the public in general and vulnerable people in particular. , 1995; Zarcadoolas, Ahern, & Blanco, 1997).
This new act provided consumer protection by requiring scientific proof of the safety of new products, regulating therapeutic devices, making the prosecution of false drug claims easier, and raising the penalty for violators (Janssen, 1981). In the late 1950s, the United States avoided certain tragedy to its populace by adhering to the 1938 drug legislation and putting on hold an application for the distribution of thalidomide, an anti– morning sickness pill. qxd 5/4/06 1:22 PM Page 27 Getting Here from There newborns of mothers who had used the drug during pregnancy.